Manual of Local Political Communication

Description

In towns and cities, politics is experienced more intensely than in any other sphere. Local politicians have extensive knowledge of reality and everyday problems because their relationship with citizens is constant. Direct contact remains irreplaceable today, although new digital tools expand and improve this ability to build relationships. This book combines communication knowledge applied to politics with experience in electoral campaigns and institutional communication. It offers a practical guide to the image of the political leader, speeches and their presentation, new methods of political and institutional communication, how to use social media to improve relationships with different audiences, and the possibilities that technology now offers for understanding and persuading voters. Local politics has changed at the same pace as society. Intuition and experience are not enough to manage political campaigns or the day-to-day operations of an institution. Municipal opposition also operates in a world full of challenges, in which it is essential to know all the resources that politics now has at its disposal to connect with its audiences. This Manual of Local Political Communication is a useful tool for local branches of political parties, mayors and council members, and professionals in political and institutional communication. Based on stories and examples of world leaders, all the recommendations are applicable at the local level because politics is a service to citizens, regardless of the setting in which it takes place.

Shipping and Returns

• We offer tracked shipping on all orders. Tracking information will be shared as soon as the order is dispatched.
• Please check the delivery estimate before adding a product to the cart. This is displayed for every product on the website.
• Available shipping methods and charges will be displayed at the time of checkout, depending on your exact location.
• All customers are entitled to a return window of 14 days, starting from the date of delivery of the product(s).
• Customers are advised to read our return policy for details of the return process, eligibility, refunds as well as cancellations or exchanges.
• In case of any issues or concerns about Shipping or Returns, please contact us and we will be happy to help.